HONGU has been dedicated to the design, production, and sales of fashion accessories such as bags, shoes, and more for 21 years. Its team consists of more than 30 fashion designers and cooperates with 13 global design institutions such as Pantone and WGSN. With an annual average of more than 2,500 fashion iterations, it leads the trend. The brand has always been committed to finding the optimal balance between design, quality, and price, providing urban women with the best fashion shopping solutions.

Currently, HONGU has over 5 million members, more than 700 physical stores, and multiple online shopping malls such as Taobao and JD.com. Its comprehensive business covers multiple countries including China, the United States, Italy, Southeast Asia, and more.