In 2022, HONGU joined hands with People's Creativity, a cross-border integration platform specializing in cultural and creative fields under the People's Daily, to propose a new brand concept together and interpret another side of fashion.

In 2021, HONGU and COSMOS began their cooperation to explore more possibilities in art and fashion. In addition to launching a series of cool bags, they also created a new pop-up store to show consumers a multi-dimensional experience space that combines shopping and interaction.

In 2021, HONGU worked with 3 FOR EVIGT to invite Danish artist Allan Scharff to create a work with the theme of "Love and Peace". The design combined the elements of the dove of peace and the olive branch, which also symbolizes peace, to bring consumers a special New Year gift.

In 2020, HONGU launched the Mickey Mouse and Minnie Mouse series of Disney, and set up HONGU X Disney pop-up stores across China, combining fun, romance and elegance to bring a special shopping experience to local consumers.

In 2019, HONGU started its brand campaign of Global Fashion Trip, and first put forward the concept of "HELLO WORLD Embrace the World". This campaign perfectly combined HONGU's DNA with international fashion elements, and interpreted the different understandings of the aesthetics of the bags and accessories.

In 2018, HONGU presented a new product show that combined visual and product experience to consumers with the theme of "Enchanted by Slavs".

In 2017, HONGU created a flash experience shop with the theme of "Blooming" at the Shanghai International Business Annual Conference. Every detail perfectly demonstrated the upgrading of the brand style.